content

Established in Shanghai in 2008, Content is a contemporary apparel fashion brand created by Chinese designer Xiaoling Liao. Within its first 5 years, Content was already recognized as one of the top designer brands in China. Content's fashion shows are known for its immersive experience from blending various mediums of art during Shanghai Fashion Week. Currently, Content has a design showroom and 3 flagship stores in Shanghai, and its products can also be found in many multi-brand retailers all over the country.