Established in Shanghai in 2008, Content is a contemporary apparel fashion brand created by its Founder and Creative Director Xiaoling Liao. Within its first 5 years, Content was already recognized as one of the top designer brands in China. Content treated fashion shows as a platform to blend all mediums of art into an immersive experience for all senses, appearing in some of the best shows during Shanghai Fashion Week. Currently, Content has a design showroom and 3 flagship stores in Shanghai, and its products can also be found in many multi-brand retailers all over the country.
